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06 / Wearable product website

Vyra

Role

Art direction · Web design · Frontend development

Year

2026

Context

Independent concept

Built with

React · Vite · Responsive UI

02 / About the website

A wearable product story built to keep moving.

Independent conceptCreated as a self-initiated concept to explore premium product storytelling and performance-led ecommerce design for a modern smartwatch brand. It is not commissioned client work.

A performance-led smartwatch experience that pairs precise product storytelling with a bold, energetic visual identity.

Vyra combines crisp editorial layouts, focused product imagery, and an electric lime accent to make precision technology feel immediate and energetic.

The experience moves from the watch’s core promise into design, training metrics, health insights, connected features, and a direct path to purchase without losing its sharp visual rhythm.

Art directionProduct website UXResponsive web design

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