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07 / Sports commerce website

Kinetiq

Role

Art direction · Ecommerce design · Frontend development

Year

2026

Context

Independent concept

Built with

React · Vite · Ecommerce UI

02 / About the website

Performance equipment presented with confidence and control.

Independent conceptCreated as a self-initiated concept to explore performance-led product storytelling and ecommerce design for a modern pickleball brand. It is not commissioned client work.

A focused pickleball storefront that combines technical product confidence with the energy and rhythm of the modern game.

Kinetiq uses warm court-side imagery, strong condensed typography, and electric yellow accents to give its flagship paddle an immediate competitive identity.

The experience moves from the Arc One’s performance promise into technical construction, play characteristics, product options, brand story, and a direct route to purchase.

Art directionEcommerce UXResponsive web design

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