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08 / Service website

Ridgeline

Role

Art direction · Web design · Frontend development

Year

2026

Context

Independent concept

Built with

React · Vite · Responsive UI

02 / About the website

A roofing brand designed to feel established from the first screen.

Independent conceptCreated as a self-initiated concept to explore premium positioning, local trust, and conversion design for a residential and commercial roofing company. It is not commissioned client work.

A trust-led roofing website that combines architectural scale, local credibility, and a clear path from service discovery to project inquiry.

Ridgeline pairs cinematic residential imagery with generous neutral space, precise typography, and a restrained orange accent to present a confident local-service identity.

The experience supports the decision journey with proof points, service options, project imagery, process clarity, homeowner reviews, and repeated routes to request a quote.

Art directionService website UXResponsive web design

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