Roofline

Independent conceptCreated as a self-initiated concept to show how a traditional trade can be presented through a bold, editorial brand system. It is not commissioned client work.

A bold editorial website for a modern roofing company, balancing technical credibility with a distinctive visual identity.

Roofline uses oversized condensed typography, strong contrast, and architectural grids to turn a traditional trade into a distinctive premium brand.

The layout balances dramatic first impressions with practical service information, project proof, warranty details, and straightforward routes to inquire.